How Under Armour reached millions of unique potential customers

With the help of Facebook Marketing Partner The Next Ad, Under Armourused Hyper Optimisation and a Frequency Cap to reach significant more unique potential customers. Under Armoursaved a lot of time and money by optimising and pause ad sets that have reached the Frequency Cap automatically.

million unique reach

50%

lower CPM than previous campaigns

Their Story

Empower Athletes Everywhere

In 1996, Kevin Plank turned an idea born on the football field into a new industry that changed the way athletes dress forever. Back in his playing days, Plank hated having to change his sweat-soaked cotton T-shirts over and over again during two-a-days. Knowing that there simply had to be something better, he set out to create a solution. Nowadays, the Brand's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Its commitment to that mission has led to countless game-changing products that give athletes an advantage. In college, Kevin Plank had an idea to help football players get better. Today, 20 years after that first moisture-wicking T-shirt, the Brand is widely recognised as a global leader in performance footwear, apparel, and accessories, and its 20 million 50% Unique Reach Lower CPM than previous campaigns commitment to making all athletes better drives its never-ending dedication to building tomorrow's next great innovation.

Their Goal

Reach millions of unique people

Under Armour launched a new marketing campaign with a challenging goal to reach as much unique people as possible for the best price, in less time. Together with Facebook Marketing Partner The Next Ad, they started using Hyper Optimisation combined with their Frequency Cap and have seen incredible results. Within one month the videos of Under Armour have reached millions unique potential customers.

”By using the right combination of The Next Ad’s Hyper Optimisation, Frequency Cap and their targeting options, The Next Ad allows us to reach the most relevant & unique people.” -- Mairéad van Gils, Senior Brand Manager, Under Armour

Their Solution

Hyper Optimisation

The Next Ad succeeded in a further step towards fully automated campaign optimisation by developing Hyper Optimisation. In combination with the Frequency Cap, these features help advertisers to reduce manual work up to 95% while increasing reach, ROI or website conversions. Hyper Optimisation shifts budget to the best performing audiences, select the best performing ads and rotate ads automatically to prevent ad fatigue. By default, The Next Ad will optimise a running campaign to get the best out of it. Even when the advertiser is offline, The Next Ad will keep running automatically.

Their Success

20 million unique reach within 1 month

The Next Ad's Hyper Optimisation and Frequency Cap helped Under Armour to achieve real results:

20 million unique reach
50% lower CPM than previous campaigns
4.6 million video viewsin total
10% more video views

'The Next Ad has exceeded our expectations by reaching over 20 million unique people in just 3 weeks. By using The Next Ad we were able to decrease our CPM with 50%.' -- Mairéad van Gils, Senior Brand Manager, Under Armour

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